Intuit, the maker of TurboTax, has been accused of manipulating customers into paying for their tax preparation services, even when they qualify for free filing through the IRS's Free File program. The company has been criticized for adding website code to block its Free File page from showing up in search engines and using manipulative marketing patterns to trick customers into paying for TurboTax.

The controversy surrounding Intuit's handling of the Free File program dates back to 2002, when the company signed a deal with the IRS to provide free tax filing services to millions of Americans. However, ProPublica has reported that Intuit and other tax preparation companies have consistently failed to promote the Free File program to eligible customers.

In fact, only 4% of eligible Americans filed for free through the Free File program in 2021. This is despite the fact that under the agreement, Americans who make less than $73,000 per year should be able to file their taxes for free with one of the tax preparation companies that partners with the IRS.

Intuit's tactics have been criticized as deceptive and unfair. The company has been accused of using manipulative marketing patterns to trick customers into paying for TurboTax even when they qualify for Free File. This includes adding website code to block its Free File page from showing up in search engines, making it difficult for customers to find the free filing option.

Intuit's actions have also been seen as a way to limit the scope of Free File and suppress its own Free File product. By not promoting the program to eligible customers and using manipulative marketing tactics, Intuit is able to maintain its dominance in the tax preparation market and increase revenue for its paid services.

The controversy surrounding Intuit's handling of the Free File program highlights the need for greater transparency and accountability from tax preparation companies. It also underscores the importance of promoting free filing options to eligible customers who may not be aware that they qualify for this service.

In conclusion, TurboTax has been criticized for manipulating customers into paying for its services even when they qualify for free filing through the IRS's Free File program. Intuit's actions have been seen as deceptive and unfair, and highlight the need for greater transparency and accountability from tax preparation companies. As a consumer, it is important to be aware of these tactics and to take advantage of free filing options when available.

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